Category Archives: Music Marketing

Google Music May Launch Without 2 Major Labels

Google wants to launch its music download service as soon as possible, a source tells Hypebot. Team Google reportedly believes that a unique music sharing feature combined with its own social network Google+ will set it apart from competitors. In … Continue reading

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RockStar Motel Opens Platform To Fans & Bands

RockStar Motel leaves beta today in the US, UK & Canada.  The social network with game elements features a fan signing band approach in which fans are encouraged to become superfans via in-network recognition. RockStar Motel is an innovative site … Continue reading

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Facebook Account Now Required For Spotify Signup And The Users Aren’t Happy.

A Facebook account is now required for all new users signing up for Spotify; and even though existing accounts aren’t affected, many users are less than pleased. The message ““You need a Facebook account to register for Spotify. If you … Continue reading

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Pandora Ends Free Listening Limits, Launches New HTML5 Player

Maybe it’s a reaction to “free music” competitor Spotify, but Pandora has gotten rid of it’s 40 hour free listening cap.  The move came on the same day that the service rolled out a new HTML5 player with more social … Continue reading

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MOG Is Going Free. So what does this mean for Spotify?

MOG will be launching a new free streaming music service that competes directly with Spotify.  Instead of giving free users a set amount of hours a month, MOG gives users a “gas tank” filled with a specific number of free … Continue reading

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More Music Tech Start-Ups Aim to Empower Fans

We wrote last week about music start-up Rockstar Motel that essentially allows bands/artists to crowd-source their fans to team-up to support the music via promotion, and HypeBot shared some more start-ups getting in on the power-to-the-fans model. Looks to us … Continue reading

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Don’t Just Listen to Your Favorite Band, Sign Them

According to VentureBeat, Seattle-based Luca Sacchetti just launched the beta of music social network Rockstar Motel where the idea is users get to work with and purchase stock in the bands they like, and/or “sign them.” As far as we … Continue reading

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Artists Charging $5 for Live Feed of Concerts Via Facebook

If you aren’t making money from selling albums, why not put more emphasis on live concerts? According to Inside Facebook, David Gray and Widespread Panic have partnered with venue companies (Gray with European Telecom 02 and Panic with Milyoni’s Social … Continue reading

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TopSpin CEO Senses Major Power Shift Away From Music Publishers

In an interview with the Music Think Tank, CEO Ian Rodgers of direct-to-fan music marketing company TopSpin Media, argued that ‘middle-class’ musicians are finding ways to thrive using independent services, except that it takes “a really long time” to get to the next level. … Continue reading

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Spotify Sports Big Numbers But Little Results

As reported by All Things D, Spotify is officially a hit in the U.S., but converting free accounts into paying customers continues to be a challenge. The report says Spotify has 1.4 million U.S. users, but only 12.5 percent pay … Continue reading

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