Some call today hump day, we here at Stereogrid see it as Blogger Q+A day. This week we talk to Alex Young of Consequence of Sound. He tells us what separates CoS from other blogs & gives advice to any aspiring bloggers out there.
When, How & Why did you start Consequence of Sound?
I started Consequence of Sound in September 2007 while still a student at Fordham University. It was initially intended to be a hobby, but after meeting the publication’s eventual Editor in Chief, Mike Roffman, it quickly snowballed into a full-fledged publication. You could say the rest is history.
At the moment, we have a committed staff that works around the clock, posting news, album and live reviews, and exclusive features. We also have a video team, and throw a number of live events every year. Again, none of this was intentional.
What albums/artists/songs have been in your heavy rotation this year?
Foo Fighters, St. Vincent, Bon Iver, M83, The Throne to name a few.
What does Consequence of Sound do to separate itself from other music blogs?
I think there are a number of things. First and foremost, we offer an outlet that bridges the worlds of indie and mainstream — sort of like how a music festival works. Because one’s musical tastes are often vast and span many genres, our coverage scope is the same. One minute, we might post about Jay-Z and Beyonce, the next it could be about Atlas Sound and Girls. Basically, we seek to provide a welcoming environment for any and all music fans, a place to both learn and stay informed.
Folks can also count on us to always be there. We work 365/24/7 — literally. I think I wrote 8 stories last Christmas! But, seriously, news is one of our main focuses and news happens all the time, day or night. It requires a lot of energy, and a lack of sleep, but we think and know we do it better than anyone else
Finally, our various microsites. Our Festival Outlook is the only website in the U.S. that provides a constantly updated database of festival news and updates. Our relatively new video channel, Cluster 1, is increasingly offering more exclusive premieres, in addition to amazing short films, interviews, and original content. We also have a number of other awesome features in the works, so stay tuned.
How does a new artist catch your ear?
A lot of different ways. It may be via a press release, or at a music festival. A lot of our staff members, like Jeremy Larson (our Content Director) and Winston Robbins (our Production Coordinator) are constantly hipping us to rising acts. I also read a ton of other blogs; TwentyFourBit, Some Kind of Awesome, Antiquiet, Knox Road, and We Listen For You are some ones worth checking out.
Do you have any advice for any aspiring bloggers looking to set themselves from the pack?
Be ready to work your ass off.